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- New background too. What's next??!! 2010-01-11
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Unleash Your Adobe Acrobat PDF Files!
Most agents and brokers who use the Internet are familiar with portable document format (PDF) files. They’re a useful format
to create documents that can be easily shared between users.But few agents realize the full potential that PDF files offer:
• Fillable forms
You can create PDF forms that can be sent,received, completed [...]
Resurrecting Dormant Leads
If you’ve been an agent for a while, you’ve probably amassed a large pool of unclosed and rapidly aging health insurance leads. You know there’s a good chance that there are several strong prospects in that database. But how do you find them — without taking time away from your current prospects?
The same [...]
Ever wonder how much money agents and brokers waste on good leads that aren’t properly handled? SiriusDecisions reported last year that nearly 4 out of 5 prospects never received a follow-up call! On the vast majority of leads, agents made one call and never bothered calling again.
Of the 1 out of 5 who did receive [...]
In 2006, the international management consulting firm of Oliver Wyman published a study on how to improve sales productivity in the competitive health insurance industry. They concluded that “the winners will not necessarily be the companies that spend more, but rather the ones that spend smarter.”
They concluded with three recommended marketing steps that insurance providers [...]
Spring is here and everything’s growing again. In the health insurance industry, technology is the primary reason why some producers are growing faster than others.
Top producers and carriers are now equipping their agents (and themselves) with Internet-based tools that increase their sales volume, closing ratios and ROIs.Using marketing and sales automation tools, they can now [...]
Smart email marketers don’t lose much sleep over spam filters. They simply avoid spamming. More importantly, they know the law.
The federal CAN-SPAM Act was passed in 2003, but as of last year, WebSurveyor Corp reported that 81% of email marketers were still unaware of this law.
The main thrust of the law hits spammers with an [...]
In a recent study, Nucleus Research found that 2 out of every 3 emails received by businesses were spam. Businesses were losing an average of $712 in worker productivity for each employee in 2007 — but that’s a big drop from $1,934 in 2004. And we have spam filters to thank.
The top spam filters block [...]
The downside of web analytics is that they provide so much data that you may have a difficult time figuring out what to do with all of it.
Experience has taught silverbacks that a good place to start is with the low-hanging fruit. Here are 2 strategies you can implement right away using analytics data:
• A/B [...]
The jungle is a loud and bewildering place. If you’re trying to generate sales online, your website traffic can be just as confusing. But now you have powerful (and free!) web analytics tools to help you make sense of that traffic – and convert more of your visitors into actual prospects and clients.
How many of [...]
Thomas “Tip” O’Neill, former Speaker of the House (and a congressional silverback), once proclaimed that “all politics is local.” The same can be said for consumer-targeted business, even in this global internet age.
Silverbacks tend to have a broader geographic range, but they don’t overlook the needs and importance of their local business. Even as agents [...]