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There’s been a lot of talk in the news lately about putting banks through a “stress test” before the government gives them any more bail-out money.
Ironically, that’s what successful email marketers have been doing for years with their email campaigns. In the process, they’ve produced double-digit increases in their open rates and conversion ratios.
Best of [...]
The Importance of Being Earnest
There are many more social media websites and tools available on the web, including YouTube, MeetUp, Digg, Redditt and Squidoo.
Leading businesses and entrepreneurs have already jumped into this arena in search of more prospects and leads. Before you embark on a social media marketing campaign, take a second to reconsider your [...]
Last year, it was search engine optimization (SEO). This year, the buzzword in online marketing is social media.
The Internet has exploded with hundreds of websites providing social media opportunities. Some have been around for years and are finally beginning to emerge. Others are recent newcomers who have rocketed to the forefront.
In addition to adding new [...]
Does it seem like you’re getting more women with southern accents through your online marketing? According to a recent report by Norvax Inc., there’s a 1 in 3 chance that your Internet-generated leads will connect you with a female shopper between 20 and 39 years of age — and living in one of the southern [...]
Free Web Conferencing
Here’s one more communication tool that will help both your back and front office — web conferencing.
Thousands of businesses and organizations now rely on web conferencing to conduct their meetings. These online services will also handle invitations, track RSVPs and even send reminders to participants.
There’s no need for any fancy equipment. As long [...]
The web won’t be replacing the telephone any time soon as the primary communication tool agents and brokers use to close deals. But to get more of your leads to that closing point, the Internet has brought three vital tools that are now standard parts of any top producer’s toolbox.
Using these tools together, solo agents [...]
Putting It All Together
Having various tools in your toolbox, like the drip marketing autoresponder, multi-carrier quote engine and high-quality Internet leads, is a great advantage. But it can also be a challenge to make sure that they’re all working together.
One solution is to have a lead management system that can integrate your different sales automation [...]
Fall is just a few weeks away, and with it starts one of the busiest times of the year for health insurance agents. As summer comes to a close and the holidays loom ahead, many companies and individuals start to reconsider their health insurance plans. On top of that, Medicare provides a tight window starting [...]
Going solo means you’re the big gorilla of your own domain. But being the king of your own little jungle is no walk in the park. Most long-time entrepreneurs will tell you that it often required hiring an admin to help you run your office and a sales staff to expand your production.
But it’s a [...]
Just a decade ago, only the most ardent sci-fi fans believed that businesses could go paperless. That world is getting nearer every day. For insurance agents, it’s already here.
The main obstacles for a paperless office are quickly crumbling. Many agents have already moved from consuming a few boxes of copy paper a week to only [...]