October 1, 2009

Silverback Strategy

Posted by Rey Villar

Use an Email Autoresponder to Close Even More Leads

To gain even more mileage out of your email efforts, it’s a wise move to invest in an email autoresponder. Think of it as cruise control — or better yet, a chauffeur willing to do the driving, so you can relax in the back and concentrate on closing more leads.

This is particularly true if you go with a program such as Norvax’s LeadMiner autoresponder. This drip marketing system nurtures leads at every stage of the game, and especially at crucial junctures. Whether it’s sending welcome emails that prepare prospects for your call or keeping up with old leads, the automated nature of this program ensures that you are always at the right place at the right time.

Most importantly, the exclusive advantage of the LeadMiner system is that it includes updated individual health insurance quotes in every email. That means prospects can immediately see the first thing they want to know — how much a given plan would run them.

And while automated, the emails are completely customizable. So, apply your newfound email marketing know-how to writing them — and then sit back and let a program like LeadMiner take care of deploying them. In this best-of-both-worlds scenario, you will find the road to closing more leads stretching wide open in front of you.