October 1, 2009

7 Secrets for Writing Emails That Sell

Posted by Rey Villar

When done right, emails are one of the most cost-effective marketing opportunities available today.

However, if poorly structured, they quickly become doomed for deletion without ever getting read.

But for those who understand the secrets to writing effective email copy, the results are considerable. Did you know that many direct-response offers delivered by email out-pull conventional mail by huge margins?

Now, before you run off to craft what you think is a winning email, be careful: This medium can be tricky. The rules of writing for print or even traditional direct mail don’t apply to email marketing. Yes, they are similar to sales letters in that they are a personal, one-to-one correspondence.  But the context of the reader’s experience is a fundamentally different one. And this changes the rules in big and small ways.