September 1, 2009

Silverback Strategy

Posted by Rey Villar

How To Really Create A Destination Site For Health Insurance Shoppers!
Ask tech-savvy top insurance producers, and most will tell you that the best tool for improving website conversion rates is a multi-carrier quote engine. Let’s face it, in this day when everyone is expecting instant pricing, would you shop at an airline site that didn’t show airfares?

By embedding a self-service quote engine into your website, you immediately create a 1-stop destination for consumers shopping for health insurance. What’s most important to remember is that once a shopper sees pricing, they’re now evaluating, not shopping. That’s when your role as the knowledgeable and trusted agent takes over.

In addition to researching health insurance prices, your visitors can use the quote engine to automatically generate dozens of eligible plans. They can then compare plans side by side, to see how their benefits and prices stack up. (HINT: A good quote engine software will allow you to select which plans you want visitors to see, avoiding a display of hundreds of options that can easily frustrate prospects.)

And as soon as a visitor uses the quote engine, their information is recorded as your exclusive lead.

They can even take the next step of completing and submitting an application online. Many agents and brokers, in fact, have reported earning commissions through online applications — without ever talking to the client.