October 1, 2008

Silverback Strategy

Posted by Rey Villar

Free Web Conferencing

Here’s one more communication tool that will help both your back and front office — web conferencing.

Thousands of businesses and organizations now rely on web conferencing to conduct their meetings. These online services will also handle invitations, track RSVPs and even send reminders to participants.

There’s no need for any fancy equipment. As long as each participant has a phone, they can take part in the moderated or un-moderated conference calls by just dialing in.

But you can also use these web-based services to boost your marketing — by conducting webinars for your clients and prospects.

If you’re looking for a low-cost way to increase your lead nurturing and drip marketing efforts, this is it. Start by arranging informative 15-minute webinars for prospects.

Participants can dial in and join during their lunch hour or afternoon break. Then just send out an invitation email to all your prospects. In addition to establishing you as a thought leader, these webinars will help guide on-the-fence prospects to
a submitted application.

Best of all, web conferencing is free.

Services like Skype, FreeConferenceCall and GoToMeeting all provide easy-to-use web conferencing at no charge for consumers and small businesses.

Visit www.skype.com, www.freeconferencecall.com and www.
gotomeeting.com to get started today.