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When done right, emails are one of the most cost-effective marketing opportunities available today.
However, if poorly structured, they quickly become doomed for deletion without ever getting read.
But for those who understand the secrets to writing effective email copy, the results are considerable. Did you know that many direct-response offers delivered by email out-pull conventional mail [...]
Use an Email Autoresponder to Close Even More Leads
To gain even more mileage out of your email efforts, it’s a wise move to invest in an email autoresponder. Think of it as cruise control — or better yet, a chauffeur willing to do the driving, so you can relax in the back and concentrate on [...]
How To Really Create A Destination Site For Health Insurance Shoppers!
Ask tech-savvy top insurance producers, and most will tell you that the best tool for improving website conversion rates is a multi-carrier quote engine. Let’s face it, in this day when everyone is expecting instant pricing, would you shop at an airline site that didn’t [...]
Here’s an all-too-common scenario. You build a website and finally have traffic coming to view your pages… but where are the prospects and sales?
The truth is that even the best websites lose too many visitors. Yes, some of these visitors are surfers not really interested in health insurance. But a lot of them are serious [...]
Like most brokers, you probably have a website and, by luck or savvy, prospects are visiting your virtual office. But are they seeing and doing what you want when they get there?
In a recent survey of over 200 buyers of professional services, 69% of participants agreed that websites have “A Great Deal Of” or “Some” [...]
You’ve invested in an online marketing campaign, and the result has been decent traffic to your website. There’s only one problem: your visitors aren’t converting into prospects!
You’re not alone. Many agents and brokers have run into this same problem. They set up a website and start an online marketing campaign that drives lots of visitors [...]
Use Test Pilots to Create an Effective Website
Whether you’re making the “small” improvements recommended in this article or completely re-designing your website, it may help to keep in mind one of the keys to creating successful websites — make it easy for the customer.
Most customers looking for your website probably have one thing in mind. [...]
The Treasure Trove Under Your Nose: Your App’s Knowledge Base
Many enterprise softwares offer online “knowledge centers” that offer a wealth of advice and explanation. These can provide an excellent resource and will help you unleash the full potential of your application. Don’t just wait for something to go wrong with your program before you head [...]
From email marketing to management and finances — business skills of all varieties are critical for agents and brokers to have, especially in this economy. And while they are beneficial for any situation, agents and brokers stand to gain considerably from fine-tuning their understanding of sales and marketing. As any top producer will tell you: [...]
Test Your Landing Page Too!
Successful web marketers don’t just test their emails. They also test their email landing pages.
If you don’t use landing pages, it’s time you started. You rarely want your email marketing blasts to send prospects to your home page. Instead, you want to direct them to a landing page that’s specifically designed [...]