February 5, 2010

Silverback Strategy

Posted by Rey Villar

Unleash Your Adobe Acrobat PDF Files!
Most agents and brokers who use the Internet are familiar with portable document format (PDF) files. They’re a useful format
to create documents that can be easily shared between users.But few agents realize the full potential that PDF files offer:
• Fillable forms
You can create PDF forms that can be sent,received, completed [...]

Creating a Paperless Office

Posted by Rey Villar

Just a decade ago, only the most ardent sci-fi fans believed that businesses could go paperless. That world is getting nearer every day. For insurance agents, it’s already here.
The main obstacles for a paperless office are quickly crumbling. Many agents have already moved from consuming a few boxes of copy paper a week to only [...]

7 Web Mistakes That Are Telling Prospects You Don’t Want Them

Posted by Rey Villar

You’ve invested in an online marketing campaign, and the result has been decent traffic to your website. There’s only one problem: your visitors aren’t converting into prospects!
You’re not alone. Many agents and brokers have run into this same problem. They set up a website and start an online marketing campaign that drives lots of visitors [...]

7 Web Mistakes That Are Telling Prospects You Don’t Want Them

Posted by Rey Villar

You’ve invested in an online marketing campaign, and the result has been decent traffic to your website. There’s only one problem: your visitors aren’t converting into prospects!
You’re not alone. Many agents and brokers have run into this same problem. They set up a website and start an online marketing campaign that drives lots of visitors [...]

Silverback Strategy

Posted by Rey Villar

Use an Email Autoresponder to Close Even More Leads

Using Web Analytics To Boost Your Website Conversions

Posted by Rey Villar

The jungle is a loud and bewildering place. If you’re trying to generate sales online, your website traffic can be just as confusing. But now you have powerful (and free!) web analytics tools to help you make sense of that traffic – and convert more of your visitors into actual prospects and clients.
How many of [...]

The Perils And The Payoffs Of Pay-Per-Click Advertising

Posted by Rey Villar

It wasn’t all that long ago when small business marketers got to add a brand new lead generation tool to their arsenal. Pay-perclick (PPC) advertising promised a controlled way to zero in on all of that targeted traffic search engines generate. Lots of savvy insurance agents reaped the rewards. But with the rules changing all [...]

Taking On The 800-Pound Search Engine Gorilla

Posted by Rey Villar

What’s the sure-fire way to lasso all those insurance-shopping prospects searching the Web for coverage? Showing up in search engines like Google doesn’t hurt. But breaking your way into those top search rankings takes serious work.
Getting your site in search results is called search engine optimization, or SEO. It’s a process of finely-tuning your website [...]

How To Write Killer Web Content Your Prospects AND Search Engines Will Love

Posted by prossi

Wish your website was more “search engine friendly”? Agents ask me what the secret is to better rankings all the time.Truth is, there’s no silver bullet. But there is one thing that every website must have if you want to inch up the search engine rankings: CONTENT. And lots of it.
Prospects love good written content because [...]

The Perils And The Payoffs Of Pay-Per-Click Advertising

Posted by Rey Villar

It wasn’t all that long ago when small business marketers got to add a brand new lead generation tool to their arsenal. Pay-perclick (PPC) advertising promised a controlled way to zero in on all of that targeted traffic search engines generate. Lots of savvy insurance agents reaped the rewards. But with the rules changing all [...]